Meet Feiben, Breaking and Entering Network Spotlight

Hi, my name is Feiben Kiros and I am a recent graduate from Texas Tech University with a Bachelor's Degree in Advertising and a Minor in Health Professions.

I graduated from Texas Tech University in May 2023! The role I will want to break into within advertising is event management/project management.

The dream agency I want to work in is GSD&M. Within the Breaking and Entering Network, I produce and edit a podcast called AD TALK which is focused on interviewing leading professionals in the advertising and public relations industry.

I was born and raised in the Dallas-Fort Worth Metroplex. In August 2021, I started working as a Brand Ambassador as a side job in college. I soon fell in love with working experiential marketing campaigns and was always excited to be selected to work various BA gigs. At the end of 2021, I switched my major to advertising and started advertising classes in the spring of 2022.

I think the most important skill for success in the advertising industry is to actively learn about the different roles in the field so that you can figure out what position best aligns with your passions and goals. Additionally, I recommend all students to get an internship/outside job experience because not only does it provide you experience but it helps you figure out what kind of job role you want to pursue.

I would say the current state of the advertising industry is heavily involved with social media marketing campaigns and I believe we will see this trend continue to grow. I stay up-to-date on the latest developments in advertising by paying attention to what marketing tactics catch the attention of the public. Resources that I rely on for industry news and insights are Adweek, HubSpot Marketing Blog, and Linkedin.

Some advice I would give to students interested in pursuing a career in advertising is to start networking and reaching out to people as much as possible because more opportunities will be presented to those students who actively put themselves out there.