Schemes to help you break in and thrive in the advertising industry.

Many people are intimidated by the advertising industry. So many routes to enter, yet each seems to have an impenetrable wall. The Ad industry is like the Oscars after-party -- hard to get an invite.

Teaching you how to break in and thrive in the marketing communication industry by sharing success (and horror) stories from today’s advertising trailblazers.
Story
March 1, 2020
April 1, 2020
April 16, 2020
January 1, 2022
Breaking through ad barriers on a street sign.
The Master Resource List
Free access to every guests' contact information and recommended resources.
A portrait of Mikey Melarkey.
Mikey Melarkey
Chief Audio Officer
Mikey Melarkey is a legendary musician and audio engineer that grew up with Geno, and they both played little league sports together.
Mikey's name is mentioned more than any other on the Breaking and Entering Advertising Podcast as every intro ends with, "Kick it, Mikey." He never fails to kick it, mix it and deliver it every Tuesday.
From letting Geno borrow his microphone to editing out the many mistakes, Mikey is responsible for the audio experience, which is pretty essential for any podcast.
A portrait of Geno Schellenberger.
Geno Schellenberger
Host
Geno recently graduated from the University of Illinois at Urbana-Champaign, where he studied advertising. When he created this podcast, he was the target audience of the podcast. He still is*.
For the majority of his life, he enjoyed doing all the talking, often annoying at times. However, he is slowly learning that listening is more important than spewing. He believes this podcast can help people find careers they enjoy.
Today, he works at Chicago Portfolio School as a Community Manager with the same goal to help aspiring advertising creatives find careers they enjoy.
*This podcast is for aspiring advertisers and those looking to thrive in the industry long-term.
A portrait of Buchun.
Buchun Jiang
Chief Creative Officer
Geno is the Voice, Mikey is the Ears, and Buchun is the Eyes. So often touted as the Creative Bounty Hunter, there is pretty much no creative assignment he can't do.
Feared by many, his ability to execute graphics, videos and designs each week with a sense of freshness is what makes him great. Buchun graduated from the University of Illinois at Urbana-Champaign, where he studied advertising.
He is just wrapping up his time at Miami Ad School, where he collects student advertising competition awards as bounty when he is not doing work for the podcast.
Contact
Please reach out:
  1. If you're looking for advice.
  2. If you wish to connect with an episode guest personally.
  3. If you have something nice to say.
  4. If you have something mean to say.
  5. OR if you want us to speak at your college or organization's event.
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