Meet Maxwell, Breaking and Entering Network Spotlight
What college are you attending?
DePaul University
What is your major and minor?
Public Relations, Advertising, and Applied Communications Major w/ Double Minors in Music Recording & Music Business
Expected graduation date?
June 2023
What role will you break into within advertising? Or what job do you have lined up?
Freelance Podcast Assistant w/ Havas Chicago
Dream agency?
Havas Lemz (Amsterdam)
What do you do within the Breaking and Entering Network?
P.A. to Geno Schellenberger & Audio Engineer
Please tell us a little bit about yourself and your background. Where did you grow up, and how did you become interested in advertising?
Growing up in the rural suburbs of Detroit & Ann Arbor, Michigan, I first became interested in advertising as a child of two TV obsessed parents who always had at least one device playing content out loud. With un-skippable ads between cartoons, I naturally found ways to pass the time during commercials, such as playing games in my head like counting the dogs per 5-minute ad break or trying to remember the scripts to recite with my brother later on.
What made you decide to pursue a degree in advertising, and how did you choose your university/program?
I’ve always been inspired by the notion that there are more solutions than problems in every industry, and I think P.R./Advertising courses have solidified that belief in each instance.
What do you think are the most important skills for success in the advertising industry, and how are you working to develop those skills?
Versatility in being creative is necessary because of how important the networking and collaborative elements of the ad industry are; to develop this you must express yourself by any means while remaining open to new ideas.
What are your thoughts on the current state of the advertising industry, and where do you see it heading in the future?
I think A.I. is an interesting step in a new direction for the industry, and all creatives will need to learn how to effectively use this tech as the tool it is rather than viewing it as a replacement for human expression/workshopping.
How do you stay up-to-date with the latest trends and developments in advertising, and what resources do you rely on for industry news and insights?
LinkedIn, Advertising Will Save Us, and Breaking & Entering!
Can you share any advice for other students who are interested in pursuing a career in advertising?
Do it.
