Breaking and Entering Media Launches Full-Time With New Branding and Offerings for Marketing Executives
Breaking News: Advertising Industry Juggernaut Breaking and Entering Media Has Launched As A Full-Time Operation With New Branding And New Offerings To Help Marketing Executives Navigate The Advertising Industry. Some People Still Know How Business Is Done.
Wow, so this is awesome. It feels nice to get the fingers loose and fire up the blog. And for good reason. Breaking and Entering has officially launched as a full-time operation. Co-founders Geno Schellenberger and myself (Jack Westerkamp) have quit our corporate jobs and moved to New York to build Breaking and Entering out of our 500 square ft apartment in the East Village.
Breaking and Entering has been primarily known by its mission of helping aspiring advertising people break into the industry. Geno started the podcast 4.5 years ago with that mission in mind, and has been extremely successful. Breaking and Entering was named the #1 Advertising Podcast in the World by Feedspot this April. As a result of the original mission, Breaking and Entering has become a connector for the advertising industry. The main connection we have noticed has been for brands and marketing executives to advertising agencies.
By listening to the Breaking and Entering podcast, marketing executives have been educated on the advertising agencies that exist, their success stories, and what goes into some of the most fruitful creative partnerships of all-time. Additionally, Breaking and Entering interviews marketing executives through the “BrandSide” series. This series will be a focal point moving forward, with plans to have BrandSide episodes be a weekly occurrence on the media network.
And guess what? We’re announcing three new content series (series’? serieses?) dedicated to highlighting advertising agencies, versus the traditional content which focuses on an individual. This launch will allow for exclusive access for agencies to highlight their work, culture, people, and ideas. This will be an invaluable tool for marketing executives to understand how advertising agencies operate and why they succeed in some partnerships, but are inefficient in others.
The three content serieseseses to be released this fall include:
The Insider Series: Allows agencies to highlight their culture and talent through mini-series on the platform.
Breaking the Boardroom: A webinar-style show where agency executives speak directly with marketing decision-makers.
Agency Break-In: Hosted by Schellenberger and Westerkamp, featuring in-person visits to agencies to showcase their culture and people.
Geno and myself will be headed to Richmond, VA next week to kick off the Agency Break-In series with Martin Agency. This will be released later this Fall.
These productions are just a portion of all the new content we plan to roll out. We plan to be the go-to resource for anyone interested in the advertising industry. And we plan to do it the only way we know how, through half-decent puns and abrasive Chicago accents.
The new brand identity, led by independent agency Carson + Doyle, represents the evolution of Breaking and Entering Media. The team is currently working with Cactus on a marketing campaign set to launch this fall. Both of these agencies have been awesome partners, and we are huge fans.
Geno founded Breaking and Entering in March 2020 as a college student at the University of Illinois, realizing there were few pathways for new talent to understand and enter the advertising industry. What began as a passion project has swiftly grown into a media startup and marketing platform, drawing the attention of major advertising industry executives who align with its mission. In 2022, Schellenberger brought me on as Head of Growth to develop a strategic plan for scaling the company.
The Breaking and Entering team completed a seed round in just three weeks, attracting 31 individual investors, including Rob Schwartz, former Chairman of TBWA\NY Group.
“Watching Geno and Jack evolve Breaking and Entering from a college project into a dynamic platform has been truly inspiring,” said Rob Schwartz, former Chairman of TBWA\New York Group and current Executive Coach at TBWA. “Their passion and innovative approach fill a crucial gap in our industry by authentically connecting agencies with brands. Early on, I saw their potential to make an impact, and their commitment has only solidified that belief. I’m proud to support their mission as they reshape how agencies and marketers collaborate.”
For the first year, Breaking and Entering will offer a limited number of sponsorship opportunities within its content serieseseseses, targeting 3-5 agency partnerships for 2024-2025.
Agency and marketing professionals interested in exploring Breaking and Entering’s offerings can contact Jack Westerkamp at jack@breakenterpod.com. Aspiring advertising professionals and educators can contact Geno Schellenberger at geno@breakenterpod.com for industry insights and advice.
- Jack
