Brands That Have Broken The TikTok/ Gen Z Algorithm

In recent months the debate of whether or not to ban TikTok has become a popular, yet controversial topic for discussion. Questions of how it will impact creators, advertisers, and small businesses have begun to swirl, and Gen Z remains at the forefront of those who oppose the bill. TikTok has been notorious for helping current trends and sell out products using their short-form video format and echo-chamber algorithm. So as the app's future in the U.S. lies in the hands of the senate, let's take a look at three brands who have capitalized and found success from the platform.

Bloom Nutrition

Creators, Mari Llewellyn and Greg LaVecchia, have relied heavily on social media for advertising their all-in-one supplement powder, Bloom. In 2023 the brand exploded on TikTok and was partnering with nearly every creator imaginable which led to an 11.2% increase in sales and over a billion in revenue. The brand itself has nearly 500,000 followers and it’s founders have landed themselves on the Forbes 30 under 30 list

Stanley Cup

Without a doubt user generated content has become a massive outlet for advertisers to take advantage of when advertising their products, and the Stanley Cup remains at the forefront of this trend. They’ve provided their creator partners more creative freedom and allowed for them to subtly incorporate their ads into “normal” content in an entertaining way. With content ranging from camping, sports games, or just “day in the life” videos, the success of Stanley has skyrocketed and has shown no signs of slowing down.

Duolingo

The language learning app has taken a very unique approach to social media marketing in comparison to its competitors. Its unhinged content and interactive nature has caught the attention of Gen Z by using it’s “menacing” mascot. Their green owl can be seen all over TikTok taking part in ALL of the popular trends; from Barbie to Taylor Swift the birdie has done it all.