Strategy: Resource Backpack
By: Nicole Toloczko
Every strategist needs a backpack of resources from news outlets to data analysis. This blog includes a variety of free and low-cost strategy resources that were recommended by past guests and advertising students. Be sure to check out our creative and copywriting resource backpacks.
News Outlets + Blogs:
- Advertising / Marketing Focused
- The New York Times
- Digiday
- Drum Magazine
- The Hustle
- Morning Brew
- Wall Street Journal
- Academy of Ideas
- Think with Google
- Planning Dirty
- Framing
- Salmon Theory
- Strat Scraps
- Musings Of A Wandering Mind
Podcasts:
Data Analysis:
Books:
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Soap, Sex, and Cigarettes: A Cultural History of American Advertising
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ad
- How to Do Your Research Project: A Guide for Students
- The Culture Map: Breaking Through the Invisible Boundaries of Global Business
- The Practical Pocket Guide to Account Planning
Inspo:
YouTube: