Strategy: Resource Backpack

By: Nicole Toloczko

Every strategist needs a backpack of resources from news outlets to data analysis. This blog includes a variety of free and low-cost strategy resources that were recommended by past guests and advertising students. Be sure to check out our creative and copywriting resource backpacks.


News Outlets + Blogs:

  • Advertising / Marketing Focused
    • Marketing Dive
    • Ad Exchanger
    • Ad Age
    • Adweek
    • Muse
    • Ad Pulp
  • The New York Times
  • Digiday
  • Drum Magazine
  • The Hustle
  • Morning Brew
  • Wall Street Journal
  • Academy of Ideas
  • Think with Google
  • Planning Dirty
  • Framing
  • Salmon Theory
  • Strat Scraps
  • Musings Of A Wandering Mind


Podcasts:

  • Sweathead, A Strategy Podcast
  • On Strategy


Data Analysis:

  • WARC Reports
  • Chartr
  • MOAT
  • SurveyMonkey
  • SpyFu
  • AdParlor


Books:

  • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
  • Soap, Sex, and Cigarettes: A Cultural History of American Advertising
  • Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ad
  • How to Do Your Research Project: A Guide for Students
  • The Culture Map: Breaking Through the Invisible Boundaries of Global Business
  • The Practical Pocket Guide to Account Planning


Inspo:

  • Deck of Brilliance
  • Toolbox Toolbox
  • Planning Dirty 2018 Brand Actions Library
  • Groups
    • Sweathead, Strategy With Friends
    • Strategic Thinkers & Account Planners Group


YouTube:

  • Julian Cole
  • The Futur