Strategy: Resource Backpack

Every strategist needs a backpack of resources from news outlets to data analysis. This blog includes a variety of free and low-cost strategy resources that were recommended by past guests and advertising students. Be sure to check out our creative and copywriting resource backpacks.

News Outlets + Blogs:

• Advertising / Marketing Focused
  • Marketing Dive
  • Ad Exchanger
  • Ad Age
  • Adweek
  • Muse
  • Ad Pulp
• The New York Times
• Digiday
• Drum Magazine
• The Hustle
• Morning Brew
• Wall Street Journal
• Academy of Ideas
• Think with Google
• Planning Dirty
• Framing
• Salmon Theory
• Strat Scraps
• Musings Of A Wandering Mind

Podcasts:

• Sweathead, A Strategy Podcast
• On Strategy

Data Analysis:

• WARC Reports
• Chartr
• MOAT
• SurveyMonkey
• SpyFu
• AdParlor

Books:

• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
• Soap, Sex, and Cigarettes: A Cultural History of American Advertising
• Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ad
• How to Do Your Research Project: A Guide for Students
• The Culture Map: Breaking Through the Invisible Boundaries of Global Business
• The Practical Pocket Guide to Account Planning

Inspo:

• Deck of Brilliance
• Toolbox Toolbox
• Planning Dirty 2018 Brand Actions Library
• Groups
  • Sweathead, Strategy With Friends
  • Strategic Thinkers & Account Planners Group

YouTube:

• Julian Cole
• The Futur