Copywriting: Resource Backpack

By: Nicole Toloczko

Every copywriter needs a backpack of resources from fonts to books. This blog includes a variety of free and low-cost copywriting resources that were recommended by past guests and advertising students. Be sure to check out our creative and strategy resource backpacks.


News Outlets + Blogs:

  • The Writer’s Almanac
  • Academy of Ideas
  • Think with Google


Inspo:

  • Visuwords
  • PlayPhrase.Me
  • Sharethrough


Portfolios:

  • Modern Copywriter


Books:

  • The Idea Writers: Copywriting in a New Media and Marketing Era
  • ​​D&AD. The Copy Book
  • Junior: Writing Your Way Ahead In Advertising
  • Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ad
  • How to Make it as an Advertising Creative
  • How to Put Your Book Together and Get a Job in Advertising
  • Advertising Concept Book
  • Permission Marketing: Turning Strangers into Friends and Friends into Customers
  • The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition


Photos:

  • Unsplash
  • Pixabay
  • Pexels
  • Getty Search Gateway
  • The Noun Project
  • Nappy


Fonts:

  • Adobe Fonts
  • Setup Type
  • Pixel Surplus
  • Typewolf
  • Fonts In Use
  • Fontpair


YouTube:

  • Open Door Creative
  • Alex Cattoni