Copywriting: Resource Backpack
By: Nicole Toloczko
Every copywriter needs a backpack of resources from fonts to books. This blog includes a variety of free and low-cost copywriting resources that were recommended by past guests and advertising students. Be sure to check out our creative and strategy resource backpacks.
News Outlets + Blogs:
Inspo:
Portfolios:
Books:
- The Idea Writers: Copywriting in a New Media and Marketing Era
- D&AD. The Copy Book
- Junior: Writing Your Way Ahead In Advertising
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ad
- How to Make it as an Advertising Creative
- How to Put Your Book Together and Get a Job in Advertising
- Advertising Concept Book
- Permission Marketing: Turning Strangers into Friends and Friends into Customers
- The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Photos:
Fonts:
YouTube: